Hire Santa (https://hiresanta.com) is a great booking agency to go with for Santa work. They supply about thirty or so of the Bass Pro/Cabela’s and many malls, along with other work. They leaped into providing Santas for Virtual Visits in 2020 and did a great job.
Mitch Allen, the Head Elf at Hire Santa, is available to talk to Santa groups on several topics. The range is not limited to what Hire Santa does; it includes trends and industry topics. Contact the Head Elf’s elf, Jenny, at firstname.lastname@example.org.